In Everett Rogers Diffusion of Innovations, the path of diffusion for an innovation is critical to its success. During one of my courses, we were asked to create group exercises for the class that explain the teachings in the readings. In this activity, my group created a graphic that outlines the different stages of innovation diffusion. We asked the other groups to track the diffusion process of different innovations and note how diverse and non-linear the diffusion process can be. Through this, we learned there is no perfect formula for diffusion, but rather that each innovation determines diffusion based on its unique circumstances.
This diagram model has become popular among SCAD students in design management and used for future projects and theses.