Understanding Perceptions of Nonverbal Means of Expression and Identity
As a team of 2, we conducted a contextual inquiry that relates to a unique community in Savannah, Georgia.
The tattoo culture in Savannah is very prevalent and contrasts the otherwise conservative nature of the historic southern town. Our project looked to the tattoo culture in Savannah in order to dive deeper into nonverbal means of expression as a whole. We wanted to uncover the drivers behind nonverbal expression in order to inform designers about the nuances within potential consumers. Other realms of nonverbal means of expression include fashion, product ownership, and group associations. The tattoo culture served as the perfect case study to dive deeper into the psyche of stylistic groups and individuals.
I maintained and organized the process book, conducted interviews, performed interactive survey events, and created both analog and digital maps of our findings.
Question 1: Does the geographical layout of Savannah influence the types of tattoo demographics within each respective area?
Question 2: Are there patterns between perceptions about tattoo culture and meaning within the community versus outside the community (per respective geographic area)?
Question 3: How does the psychology of tattoos relate to social branding, personal identity, and self expression?
Question 4: How have historical trends of tattooing manifested themselves within the city of Savannah?
Question 5: How do gatekeepers within a variety of business types either inhibit or promote the tattoo culture in the workplace?