Never Underestimate the Power of the Pitch
You can have the world’s greatest idea but if you can’t pitch it, you won’t ship it. On the other hand, there are people with terrible ideas that receive millions in funding. The power of the pitch isn’t logical. Learning how to tell a story, getting people to care about the problem, and portraying the vision of your solution, is critical for shipping product.
Why it matters…
Think of the product pitch as an extension of the user experience of the solution itself. And it shouldn’t be all about you. Let your user tell their story, show the interaction from their point of view. Once you have built a foundation, take the time to craft a compelling, dynamic narrative, and practice the shit out of your lines. When the day comes, people will be prepared to invest in your story. They become believers, and they want your story to be their story. That is how you propel design to have a seat at the C-suite table.
Our dedication to crafting our user’s story with the same iterative prototyping that we applied to our product design put us on a “ presentation tour.” We found ourselves delivering our pitch to internal and external audiences, getting a variety of listeners to connect with our story. And then the request came: to bring this story to the CEO as an example of design-led product development. Everything we had done built to that moment, and we were prepared to deliver.
Reach out directly to get the entire ‘Medicine Method’ pitch deck which details each step.
Project Roles
Lead Presenter & Creator
I’ve led several senior executive pitches and presentations, owning the creation of content all the way through to in-person delivery. The power of storytelling and garnering executive cheerleaders for resources and support has been the foundation of my professional success.