Contextual Inquiry

Non-verbal means of expression & group identity.

The tattoo culture is unique in its embodiment of a nonverbal means of expression. The group is bound not only by behaviors and beliefs, but also by an intentional choice of aesthetic representation. The permanence of tattoos as a form of expression and their dominant presence in the historic and conservative city of Savannah, make this culture an ideal form of study with regard to its relationship to the individual, to itself, and to the greater context of the area’s population.

As we seek a greater understanding of the tattoo culture in Savannah we will learn how to recognize discrepancies between intention and perception, the impact of current social patterns on nonverbal means of expression, the power and presenceof nonverbal expression as a means of defining cultures within society, and how geography, demographics, and spatial distribution relate to physical expression.

We created a highly successful interactive pin-up board survey that allowed community members to get engaged in our project while simultaneously answering many of our research questions. These include whether the individual identifies as male or female (indicated by blue and pink markers), what the tattoo is (written on a pin-up slip of paper), and where the tattoo is physically located on the body (indicated by pinned location on life-size print out).

We were able to run this survey in a variety of locations throughout Savannah, GA which resulted in over 1000 data points and project awareness. Many members of the community became excited with our study. We were able to go beyond the standard survey and create an interactive community experience.

After initial research had been conducted, we began to organize the information into various model types. These models helped us develop an comprehensive structure to the data received and formulate insights based on connects we had uncovered. The analog stages of the model were especially helpful in the development process of data organization as we were able to constantly switch information between categories to question discoveries as they were made.